Target Audiences
Predominantly aimed at people under 30, the supported tours are marketed to attract people not normally attending performances of the music promoted. Typically, live performances will be encouraged in clubs, musical fusions in venues generally associated with live bands, and tours of familiar musics with unfamiliar instrumentation in unusual contexts.

Special consideration will also be given to tours which can include performances that are accessible to under 18s.

In keeping with the various requirements of the funding streams we apply to, in order to offer these grants, we also require help in producing a report on the success of the tours which the Breaking Borders scheme supports. This will usually involve the promoter in recording the attendances, ticket sales and dominant audience profiles for each performance.