What's on offer to venues
be awarded to the touring musicians, as well as where
appropriate, publicity guidance to assist them in promoting
their tours. Promoters can benefit from the scheme both
directly and indirectly. The indirect support is the
knowledge that the tour will be well marketed, by virtue
of the publicity materials and marketing grant awarded
to the performers. Direct support can also be provided
in the form of press and publicity packs including contact
lists (which can be supplied on "sticky labels"
if required) specimen Press Releases, promotional leaflets
for the scheme as a whole and specific publicity materials
relating to the tours booked.
Promoters should ask Generator
for assistance with these aspects of promoting the tour.
It should also be assuring
to Promoters that the scheme has receiving the combined
approval of the three Arts Boards and the Arts Council
of England, particularly the financial support which
will support professional production and publicity costs.