What's on offer to Musicians
be awarded to assist tours in the region, and should
be used principally to subsidise costs of marketing
and rehearsal. Grants will typically be in the region
of £800 - £2000. Applicants will be required
to submit a budget for the tour, as well as an indication
of the proposed musical content, the itinerary and an
explanation of how the proposal will bring music to
new audiences or new music to existing audiences.
In addition to the award of a grant,
Generator can supply advice, contacts or materials to
assist musicians in promoting their events. These services
will be chosen to suit the details of each tour funded,
but may typically include lists of potential venues,
promotional guidance notes, template Press Releases
and lists of publicity contacts that should help them
in marketing the tour and also help to assure promoters
that the tours are well supported.
It is at the heart of the scheme
that it assists the creation of a more adventurous audience
for live music in the future. We hope to leave a legacy
of improved attendances and of practical information
which can assist promoters in bringing new music to
new audiences in a number of venues. Generator will
monitor the assisted performances carefully, to build
a comprehensive analysis of the successes, weaknesses
and opportunities for future music promotion in the
North, and will prepare a pamphlet for the benefit of
future music promoters.
We recognise the rich diversity
of artistic and cultural enterprise in the region and
wish to encourage the development of that variety and
to widen horizons rather than to narrow the focus of
arts activity or to standardise promotions. Each proposal,
therefore, will be judged on its own individual merits.
Typical ideas that would be favoured
might include the use of unusual venues (perhaps spaces
that are not traditionally used as venues or perhaps
a night club), or might include a package of bands that
includes one act that attracts the audience and another
that delivers the "new" content in a context
that increases the audience's wish for more of the "new".
Alternatively, proposals may simply bring completely
new musical experiences to a well established and well
promoted venue. Productions which include multi-media
presentations, DJs, dance or other activities will also
be welcomed if the promotion of new music remains central
to the events.
Tours need not be restricted to
the combined Northern regions but should include at
least 3 performances in that region and funding will
only be considered for the element of the tour within
the scheme's area. Similarly, performers need not be
residents in the region, although applicants from outside
the area would need to demonstrate how there will be
benefits remaining in the region.